The usage will/should provide several options:

Users can enter their living place or working place into the Geomnesia-System and share that with friends, acquaintances, business partners, customers etc., so that they can find the user more easy and can possibly use an internal routplanning to get the shortest or quickest way to the target. That's why the referencing of the map points via a preferable short hash-code is so important; the hash-codes have to be in a form, that they can easily be put onto business-cards, letters, advertisments, brochures, invitations etc., and have to be so handy, that they can easily be transferred by hand from printed sources to a webbrowser, without too many misentries. Maybe the hash-codes have to contain an error code, so that mistyped entries can instantly be recognized by the user. The specific formatting still has to be defined.

Users ca add additional informations to the map-points. These may be simple links to (company)websites, schedules for eventlocations, menus from restaurants, photos, videos, sounds from vactions places, historic documentations of how a place looked "in former times", texts with memories of happenings at the specific location etc.

Users can create routes and share these routes vie the hash-codes. These routes would be interesting for several leisure activities; motorbiketours, hikingtours, bicycletours, skatetours, each added with additional informations like photos/videos/sounds/texts with relations to the different waypoints. Or historic routes, for instance from stories of elderly persons who tell something about specific routes (route to work during the war etc.) and enrich this with historic photographies.
In memoires or historic books these routes (troop movements, vehicle test routes etc.) these routes can be referenced with the associated hash-code. Or for specific public events the different events or program points can be specifically made reachable (harbour birthdays, marathons etc.).

The from private users referenced points/routes will - from a distinct amount of users on - build movement- and locations-patterns that should be of interest for scientific and commercial users (cityplanner, advertisment, social economists etc.).
My thoughts about patterns, build from the movements- and location of city inhabitants were the seed of the whole Geomnesia idea. <gg>

For organizers and restaurateurs this system gives the possibility to precisely reach target groups. For instance if a visitor from bavaria lets Geomnesia calculate the route to a musical and hotel in Hamburg, the resulting map could show him restaurants and concert locations in the nearby surroundings. Or users could filter a map to often referenced/searched event- or leisure-points, to find places where "much/few is going on" and take that into account for their leisure planning.

For publishing houses and authors it could turn out as a part of a new kind of travelreports or historic presentations. If you let public persons (or authors in general) write storys of specific places including additional informations, this can exist as an independent medium. Or as promotion for books etc. (for instance: Ole von Beust tells in his memoires storys from his youth and on Geomnesia there are the matching places plus photgraphies or digitized old Super-8-Clips; or Inge Meysel's liveplaces are described in a biography about her and in Geomnesia there are the places plus additional informations via hash-code to explore).

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